Product pictures on Instagram can only show so much. And until you try one for yourself, there’s no real way to experience exactly how drink sticks make you feel.

...Or is there?

These social videos let people FEEL the benefits of Freshcap drink sticks before they even try them — this series of “oddly satisfying” renders that abstractly capture the unique benefits of each different mushroom elixir.

Working with rough concepts provided by the client I brought these animations to life using Cinema4D and rendered with Redshift.